Fortunately, the lowest-priced Pro plan ($13 per month) is still very affordable for businesses on a budget and gives you access to more advanced automation features like behavior-based email follow-up, list management and website engagement automation, automated customer journey templates, and A/B testing. We found these functions to be somewhat limited and simplistic in the free version, though, which is missing some key features that businesses may find useful. This provider also has a free plan that maxes out at 250 emails per month.Īll Benchmark plans include features that make the service easy to use, including automation, lead generation and reporting features. Paid plans start at $13 per month, with unlimited sends to 500 contacts. Small businesses that want an affordable email marketing service with user-friendly features should consider Benchmark. However, it’s still a great tool for managing a campaign, from planning to measuring its performance. This tool does integrate with products like Mailchimp for overall campaign tracking and syncs with Gmail and Outlook accounts to send and receive emails, but may not natively offer all the features you might look for in a traditional email marketing software. WorkForms offers the ability to create automated columns that connect existing documents to its boards, which means teams can access all their email campaign materials in one place.īe aware that monday is project management and CRM software, not dedicated email marketing software. This tool can be particularly useful for collecting, tracking and analyzing data from your email subscribers. You can also take advantage of WorkForms, which lets you create personalized business forms and visualize campaign progress in columns. This will help you easily manage each campaign, no matter what stage it’s in. We like how the automation functions, such as notification and update triggers, reduce the manual work of handling requests and updating campaign progress. You can track and filter email marketing campaigns by account, priority, goal, audience, send date, reviewer and request status. We were impressed with how monday’s workflow management capabilities help your team track email marketing campaigns through their entire lifecycle, from brainstorming to execution.Īs a monday user, you can leverage the platform’s many template options, workflow automations and views to process incoming requests and monitor progress. One of a marketing department’s most difficult tasks is managing all steps of every campaign idea that its members present, from gathering data, tracking and executing each campaign to analyzing each one’s performance. This feature is great for large businesses that want to increase conversion and drive customers toward a sale. The email automation workflow allows users to “design and guide leads and customers through highly personalized buyer journeys.” Campaigner notes that customers “typically see up to six times more conversion and sales” using these workflows. The real standout feature at Campaigner is the email automation workflow available in the Advanced plan. The higher price point and advanced capabilities make Campaigner more suited for large businesses. However, businesses will have to upgrade to the Advanced plan at $649 per month to get up to 100,000 contacts and other exclusive features, like automation workflows, purchase behavior data and static segment sampling. It allows up to 5,000 contacts and provides A/B testing, a library of more than 900 prebuilt, customizable templates, and HTML-ready landing pages. The Starter plan begins at $59 per month. This email marketing service has a little bit of everything your team may need to launch a successful campaign, including a plan that caters specifically to e-commerce. If you’re looking for the best solution for your midsize or large business, Campaigner is an excellent choice.
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